Heart Happy (cathy_edgett) wrote,
Heart Happy

the problem with headlines -

This column by David Brooks is headlined Obama Admires Bush.

Well, that certainly draws the eye, which is the intention, I suppose, but it is the first Bush he admires, not this one, and we have to get to the end of the article to discover that.

I am not impressed with that kind of enticement to arouse and I know sensationalist headlines and titles will continue, but I would still have read an article titled "Obama Admires First Bush." I find it titled this way quite a turn-off, and will consider David Brooks differently from now on.


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