I am reading two books on the brain today, because I have decided to probe my own to figure out what is going on with it, and how to handle the barrage of idiocy coming from McPain. I don't want my brain to explode.
One book my son requested for his birthday and when it arrived today, I decided to check it out. It is called Brain Rules, 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina.
I am intrigued with this part, because I think it is useful information for Democrats.
The section is called The Brain needs a break. This book debunks multi-tasking and proclaims the need for sleep.
It also proclaims the most common communication mistake. "Relating too much information, with not enough time devoted to connecting the dots. Lots of force-feeding, very little digestion." The speaker needs to go back to the level of the novice, and spoon-feed.
I realized people are responding to Sarah Palin because she is a novice. She is not having to back-track or sift through a vast range of information to speak. She sound-bites without a blink. There is no need to think because she doesn't have anything to think about or sort through. She and her audience are content with nothing actually being said. If you believe in creationism, you are not asking for logic or fact.
The book also points out that lectures are effective when delivered in ten minute segments. What the author learned is that each ten minute segment needs to be explained in one minute, so a concept is presented and nine minutes are used to explain it. Then, there needs to be a hook, an ECS, an emotionally competent stimuli. The hook has to be relevant and it has to trigger an emotion.
What they are doing with Palin is using motherhood and apple pie by inference, since I don't believe birthing children and mothering necessarily go hand-in-hand.
I see that McCain is attacking the NY Times today because they report honestly. Can't have that, can we?