I have never been in a Wal-mart, so can't say I'll stop supporting them, but I think we need to make it clear that a book that is slaved over and printed on paper and marketed needs to cost a reasonable price. What bothers me most is that it seems this is driven by Palin's book. Pricing it under $10.00 might mean someone buys it just to see what it is, and that puts it on the best-seller list and so then it appears to be successful. If a book is given away below the cost of production, does it then deserve to be called a best-seller?
I would like to see the authors, the good ones, like Stephen King, John Grisham, and Barbara Kingsolver say that they will not allow their books to be sold below a certain price. It is up to them to band together and set a standard that allows the book industry to continue and each of us to have access to a vast array and variety of books.